Power and pitfalls of digital influence
“With stricter enforcement, influencers must prioritise transparency and credibility, making ethical content creation essential in the evolving digital landscape” | Photo Credit: Getty Images/iStockphoto As digital connectivity grows, India faces a complex battle against misinformation and de-influencing. While social media enables vital communication, it also amplifies unchecked content. De-influencing — where influencers discourage purchases — … Read more